Using RSS to Distribute Time Sensitive Information

Now that we’ve explored using RSS for personal content delivery, let’s touch on using RSS to distribute information. Perhaps the easiest way to get introduced to syndicating information via RSS is to check out a blogging site such as www.blogger.com. Albeit, most of you most likely won’t find a public space as the forum to communicate mission critical information, however you’ll get the idea how the concept of “blogging” could be used to communicate everything from your “thoughts for the day” to informing employees about changes to their benefits program. The trick of course is ensuring that the information you want to published gets to all of the audience you desire, and ONLY the audience you desire. This is where the concept of Enterprise RSS comes in, otherwise your “blog” becomes nothing more than an email that accidentally got sent to the entire company. For purposes of this discussion, we will define Enterprise RSS as:

Enterprise RSS – Utilizing RSS or ATOM XML formats to distribute information securely via a publish and subscribe methodology.