One way to drive additional traffic to your website and extend your branding efforts is to do a press release and syndicate it on the news wires.

A couple key points:

1. SEO – Optimize it for Search Engines and stuff it full of relevant keywords
2. Give People a Reason to Read It- Simply doing a press release won’t get people to pick up the phone and call you, make sure it’s well written and has a call to action.
3. Right around 400 words seems to be the magic length.
4. Consistency – People like to see fresh news on your site to see what your up to, try to do one a month.
5. Google News – Pay the $40 on PRLeap to get syndicated in Google News, you will get a far better response.
6. Plan Ahead – Most sites require a 2-3 day lead time.

Here are some Free or inexpensive websites to submit your Press Release to:

http://www.businessintelligence.com/submit_content.asp?sec=7

http://www.contactcenterworld.com/add_news_splash.asp?nologin=1&from=add_news.asp

http://www.realmarket.com/submitcontent.html

http://www.free-press-release.com/

http://www.itnetwork365.com/submit.asp?type=2

http://www.prleap.com/

http://www.productnews.com/SubmitPRPage.html

http://www.prweb.com/

http://www.tmcnet.com/usubmit/news/usubmit.aspx

Enjoy,

-Chris

-part of the 60 ideas in 60 days series-