Idea #20- Cheese Sells

One of the things I like about marketing is grabbing people’s attention and imprinting a lasting image in their mind about who I am and why they need to remember my company and what we do. One way to do this is to gratuitously exploit the cheese factor. In other words, don’t be afraid to be cheesy. Why? Because people remember it…

I am traveling this week and happened to take notice of a couple of signs that reiterated this to me:

• "Shrimply Fabulous" – A Seafood Restaurant
• "Go Ahead, Get Sauced" – Back of T-Shirts at a BBQ Restaurant
• "Steak Out" – Sign outside the Take Out line at a Steak Joint

Here’s a couple that I use with customers and prospects that seem to help cement our branding:

• "BlueRue" – A BlueVue Guru
• "RePortal" – Our proprietary Portal for Reporting

-Chris

-part of the 60 ideas in 60 days series-