Whether you subscribe to the Global Warming and Climate Change doctrines or not, a great deal of your customers either are, or will be in the near future, paying attention to your company’s environmental friendliness. Being a “Green Company” will soon be worn like a moral badge of honor that consumers will be conscious of.
I personally think that global warming is a reality and if we don’t act quickly the face of our planet will look much different for our children than it does today. Other people however will look at “greenification” merely as a marketing ploy to stay consumer friendly. I would also expect that with recent power shifts on Capitol Hill there will some legislative initiatives slanted towards regulating carbon emissions and fuel efficiency. Several states have already started moving in this direction on their own.
Regardless of your motive, now is the time to start educating yourself on things like Green data centers, carbon neutrality, renewable energy and formulating plans about what your company will do to support the movement.
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