From the monthly archives: November 2006
Studies show that if you take notes during seminars, lectures, conversations, training classes, etc. you are more likely to retain the information. Even if you never look at the notes again… Obviously reviewing your notes later increases retention even more. So next time you are on the phone with a prospect, customer or colleague, take [...]
Continue Reading →One of the things I like about marketing is grabbing people’s attention and imprinting a lasting image in their mind about who I am and why they need to remember my company and what we do. One way to do this is to gratuitously exploit the cheese factor. In other words, don’t be afraid to [...]
Continue Reading →One way to drive additional traffic to your website and extend your branding efforts is to do a press release and syndicate it on the news wires. A couple key points: SEO – Optimize it for Search Engines and stuff it full of relevant keywords Give People a Reason to Read It- Simply doing a [...]
Continue Reading →As you can see, the unofficial theme of the week is free or inexpensive tools to help you manage your business or operation better. Today I want to touch on Customer Relationship Management (CRM) and Salesforce/Marketing Automation. If the first thing you thought of was “Siebel” or “Oracle” when you read CRM in the subject [...]
Continue Reading →If you’re a business owner you need accounting software. Period. It doesn’t matter if you’re running a multinational software company or a handyman service out of your garage, you need a formalized but intuitive way to manage your business. Microsoft recently released Office Accounting 2007 Express, which is a free download and suits the small [...]
Continue Reading →Webinars are becoming commonplace in businesses of all sizes as a medium for collaboration, communication, training and even remote customer support. It still amazes me that some service providers can still charge per min/per connection fees for accessing their platforms. This can be extremely cost prohibitive for smaller organizations or large meetings. However, if you [...]
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