Well I’m a little overdue in my book review of Jeffrey Gitomer’s Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships, but I thought since he released his new book today Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS, I should probably get my thoughts up here before I move on to his newest work of mastery.

First of all, as I’ve mentioned in the past, Jeffrey Gitomer is one of my favorite authors for sales & marketing. His straight forward, easy to follow writing style gives solid advice to anyone in the Business world.

In this edition, Gitomer stays committed to his underlying theme of providing value and establishing yourself as an authority in your discipline. Although the book doesn’t speak to it, what I find interesting is that this is exactly what is happening on the web right now. People have figured out that content = web hits = leads = sales. It’s almost a “build it and they will come” approach to attracting new business.

I can attest, the arch enemy of the sales guy is the “cold call”. This book demonstrates in practical terms how to get your phone to ring vs. the other way around.

-Chris