In case you missed it, Verint made an unexpected play last week to acquire Witness. It’s safe to say that when most of us heard the news we paused for a moment and thought to ourselves,  “HUH?”

Over the course of the last week I’ve had no less than a dozen conversations with industry analysts and vets speculating the why’s and motives behind this unexpected buy.

Although, despite of all the useless speculation, what really matters is how this merger impacts you, me, and this industry we love so much.

So here’s how I see it:

The biggest sector that will be impacted is call recording. As little as two years ago there were a ton of options to choose from when purchasing or replacing these types of solutions, now Verint WILL dominate the field.

How the ‘Verint/Witness’ product integration and end-of-life strategies play out is yet to be told and will certainly cause a great deal of short term customer (and prospect) confusion. My hope is that the rival companies will put the swords away and take a true “best of breed” approach. I can’t tell you which recording product is better, but what I can tell you is that they need to:

• figure out how to take the best of both
• create a new best-of-breed
• offer both sets of legacy customers a smooth migration path

Many other merger kings have fallen short in this arena and lost in the end. (need we mention Aspect with RightForce and eWFM)

My advice to the new combined customer base is to pay close attention to the new product roadmap. Witness spent a great deal of time building the Blue Pumpkin integration into their Impact 360 line, so if you’re being sold this solution today make damn well sure you know what its going to look like 24 months from now. Start asking questions about where and how all the moving parts will integrate. You won’t get answers to all of them now, but get them on your sales reps’ radar screen. And be relentless before you start writing checks.

By all means, if you are in the market for call recording make sure you understand the new landscape prior to purchasing either legacy application. There are other non-monolithic vendors out there that may prove to be more agile alternatives.

On a side and often overlooked note, vendor consolidation has downstream effects on the entire industry. For example, call center exhibit halls are shrinking. Eighteen months ago a demo hall would have had Verint, Opus Group, Mercom, Blue Pumpkin, Witness and Amae Software (and I’m sure I’m missing a couple others). Today these six vendors all fall under the Verint booth. AND this is just one company’s consolidation, for more carnage you only have to look at the Concerto/Aspect acquisition binges, or Cisco or… This impacts everything from conference agendas to the often watered down magazine “articles” you read…

 -Chris