From the monthly archives: January 2008
Seth Godin has an interesting post about why your last impression with a customer is more important than the first (you know the old adage “you never get a second chance to make a first impression”). He’s right, and I thinks its really about making every interaction count across your organization. When you consistently deliver [...]
Continue Reading →OK, so the title is a bit overstated, but now that I have your attention: A couple months ago Google [quietly] released a hosted charting API. Albeit it lacks the sex appeal of their big splash products like GMail or Google Docs, it tapped my imagination. The basic concept is that your application passes [...]
Continue Reading →One of the most effective, and ineffective, ways to increase the value of a customer is by upselling additional products or services at the time of a sale. Effectively this can increase your items/revenue per sale and raise your gross margin, ineffectively you can frustrate your customer and send them somewhere else. Here’s an example [...]
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