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Seth Godin has an interesting post about why your last impression with a customer is more important than the first (you know the old adage “you never get a second chance to make a first impression”). He’s right, and I thinks its really about making every interaction count across your organization. When you consistently deliver [...]
Continue Reading →One of the most effective, and ineffective, ways to increase the value of a customer is by upselling additional products or services at the time of a sale. Effectively this can increase your items/revenue per sale and raise your gross margin, ineffectively you can frustrate your customer and send them somewhere else. Here’s an example [...]
Continue Reading →The blogoshere and news headlines are a blaze lately with articles on “Politics 2.0” and candidates harnessing the Internet and social networks to gain wider exposure and raise money. But what if you’re not a candidate or PAC and you want to influence a campaign? Or make your voice heard to other voters about an [...]
Continue Reading →Ok, while most everyone else is busy puking on Cisco’s parade for their two recent acquisitions of Social Networking Companies, and wasting otherwise productive time by ranting about why this is such a bad idea. Let’s take a look at what’s really going on here. Unlike the News Corp-MySpace acquisition, Cisco clearly isn’t after these companies for their [...]
Continue Reading →In case you missed it, Verint made an unexpected play last week to acquire Witness. It’s safe to say that when most of us heard the news we paused for a moment and thought to ourselves, “HUH?” Over the course of the last week I’ve had no less than a dozen conversations with industry analysts and vets speculating the why’s [...]
Continue Reading →Ok pardon the bad pun in the title, but I couldn’t resist… As I mentioned in my first post about politics 2.0, this is not a political blog, however I have taken a certain fascination with how the Internet and the “web 2.0 phenomenon” is going to shape the 2008 elections. As such, I will be discussing [...]
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